Our fans are awesome and participate with our brand through messages and emails about products they own, and they love to show off their person bikes and rail videos with the popular Instagram hashtags #shoutoutmysubrosa and #subrosastreetrail. Creativity, unique style and being down with all of our fans is what the Subrosa team is about. We have riders in all disciplines, and styles. The team has expanded throughout our history, but has never been about the flavor of the month. Subrosa knows that we can represent BMX in a way that will draw people in and bring a positive accurate awareness to BMX. Throughout the years Subrosa has introduced new products and entire categories to expand what BMX can off the world in an effort to always give back to our fans, supporters, and future riders. We also use our brand as a way to spread the BMX lifestyle and attitude to the world. The goal of the brand is to create complete bikes and products that are affordable, reliable, and have an attention to detail that make each piece high quality and hard to duplicate by other brands. As soon as those words came out, so did the ideas, and we spent much of that night talking about the yet to be named “Subrosa”. We looked at my bike and Ronnie said, “What if we made everything on your bike?” It honestly was as simple as that. On a trip to California Ron and I sat by a pool, drinking beers, and talking BMX.
#SUB ROSA LOGO PRO#
Ronnie’s background comes from a lifetime of BMX and creating brands such as UGP and The Shadow Conspiracy, while my experience came from growing up BMX from racing to working in bike shops, to being a pro rider.
![sub rosa logo sub rosa logo](https://www.planetbmx.com/shop/images/source/SUBROSA_DECAL.jpg)
Subrosa Brand began in 2006 as a collaboration between Ron Bonner and myself. Our icon hangs high above our team and our fans. Whatever was spoken under a rose was to remain secret, sacred and subrosa. Throughout history a rose hanging overhead was a symbol of secrecy and brotherhood. Subrosa- suhb roh-zuh: Meaning under the rose.